Veldo

Veldo functions as a native macOS application which app developers and marketers use to identify the most effective App Store keywords for their advertising expenses. The tool shows organic rank together with Apple Ads spending and revenue numbers through a consolidated local dashboard which creates specific recommendations for each keyword to either double down, bid opportunity, cannibalizing, or money pit. The system operates without spreadsheet usage or CSV file exports or between different applications which include App Store Connect and Apple Ads and revenue dashboard.

Evidence. Not hunches.

Veldo tracks all essential signals throughout each day to create a consolidated 30-day view which displays all keywords. The three metrics show different elements of performance because organic rank displays visibility while Apple Ads spend shows demand and attributed revenue shows what actually paid off. The verdict engine uses these three signals to generate a direct conclusion which displays the supporting metrics beneath the main statement.

• Rank tracking: Track daily organic keyword positions for more than 60 storefronts which receive daily updates.

• Apple Ads integration: Pull spend, installs, and Apple’s own search popularity straight from the Apple Ads API.

• Revenue attribution: Connect RevenueCat to see which keywords deliver actual subscription revenue.

• Actionable verdicts: Each keyword gets a first-match decision, backed by the evidence that produced it.

Built for the whole ASO loop.

Veldo offers complete App Store optimization services which go beyond delivering verdicts. The platform enables users to create metadata which shows current character usage and keyword presence before users can send the final product to App Store Connect. The system provides daily rank tracking which shows all recent software updates directly within the interface. The system tracks all storefront reviews while sending alerts to users when new reviews appear. The process of keyword gap identification becomes possible through Veldo when you analyze competitor applications before you can implement their successful keywords with a single click.

Private by design.

Your acquisition data never leaves your Mac. All rank, spend, revenue, and history stay in a local SQLite database. The system protects Apple Ads and RevenueCat credentials through macOS Keychain storage which provides secure protection. There is no Veldo backend, so your data is never uploaded to a server. The system functions without an internet connection while producing immediate responses.

Extend with CLI and MCP.

The system offers a command-line interface and an MCP server which lets you access your keyword data through scripts and CI pipelines and AI agents that support Claude integration. Users can directly ask their editor to identify losing keywords through the question "Which keywords am I losing money on?" which uses Mac's local database to generate answers. The system grants read-only access which prevents agents from making any changes to campaigns or bid settings.

Who is it for?

Veldo serves indie developers together with ASO specialists and growth teams who need a speedy data-based solution for App Store optimization instead of using traditional manual methods. The tool provides essential value to developers who use Apple Search Ads with organic growth because it helps them identify when their paid advertising expenses cause their natural app downloads to decrease and when an unexploited search term becomes an ideal opportunity.

Veldo operates as a decision engine which replaces the need for dashboards and spreadsheet usage. The system provides users with direct instructions for their next steps instead of displaying tables because it shows all necessary evidence which supports each action. The application serves as a vital connector which unites App Store Connect with Apple Ads and your revenue dashboard through a single native Mac application.